1About the service
Mufeed helps businesses answer WhatsApp messages, receive orders and follow them up with their staff. The service begins as a limited trial for approved testers and authorised businesses.
This policy applies to the information that reaches Mufeed when you message the WhatsApp number of a business using the service, and to what is stored of it in our systems.
2Data we process
We process only what is needed to answer you and fulfil your order:
- Your WhatsApp number and profile name.
- The messages and attachments you send, including images and voice notes.
- Any location you choose to share for delivery.
- Order details: items, quantities, address and notes.
Do not send payment card details, passwords or unnecessary personal information in the conversation.
3Why we process it
We use this data to:
- Answer your questions about the menu, opening hours and delivery.
- Determine the delivery area and its fee.
- Show the order to the business and follow it through to completion.
- Record human handover when the conversation moves to a staff member.
- Protect the service from abuse.
4Processing and third parties
The service uses Meta to carry WhatsApp messages, and OpenAI to understand text and images and to transcribe voice notes where these features are enabled.
Automated processing can make mistakes. You can ask to speak with a person at any time from within the conversation.
5Who can access it
Access to conversations is limited to the business's authorised workspace users, and to service operations as needed. Each business's data is isolated from the others.
We do not sell conversation data.
6Retention periods
We keep data for the shortest operational period needed:
| Type of data | Retention | Note |
|---|---|---|
| Image and audio files | Seven days | Original files are deleted after processing. |
| Message text and voice transcripts | Ninety days | Per the business's conversation-log setting. |
| Encrypted backups | Thirty days | Expire with the backup store's cycle. |
| Order and audit records needed for operations | As operationally required | May be kept separately from message content. |
7Archived conversations
Conversations the business shares when connecting the WhatsApp Business app are archived. They are not used to trigger new replies, nor as proof that a messaging window is open.
8Your rights
You can ask for your personal data to be deleted or corrected. A deletion request is re-applied when restoring from a backup, so deleted data does not return to the service.
The steps are set out in the data deletion instructions.
9Contact
For questions about this policy or a request about your data, contact Chi Agency on WhatsApp. Include the WhatsApp number concerned and the business's name, and do not send passwords or verification codes.